ICP Brain · Ideal Viewer Document

SCALO

Your One Viewer

Who They Are

The Archetypes

Core Pain Points — Ranked by Frequency

The Language Bank

Lines they'd see and think "that's me"

    Words they actually use (barber-sourced v1)

    Niche vocab — to validate

      What They Want vs What They Fear

      They want

        They fear

          Objections, Decoded

          What they sayWhat's really going on

          Content Angles

            Feed the brain

            Drop in raw material — a call transcript, a batch of DMs or comments, testimonials, survey answers — and/or answer the interview questions below. The engine mines it for real quotes, updates every section, and marks anything it can't back with evidence as TO VALIDATE. It never invents words your viewers didn't say.

            Orient

            What do you sell, and at what price?
            The offer this doc is built around.
            Who's the fit — and who's a hard no?
            Green-light markers (years in, monthly revenue, drive) and the people you turn away.

            The one person

            One real person you got a result for — who are they?
            Name/initials, trade, roughly what they were doing or earning.
            What was their life like right before they found you?
            The before-state. What had they already tried?
            The moment they reached out — what was happening, what did they say?
            What changed after? How did they describe it?

            Fears, objections, world

            What almost stopped them? What do people like them worry about?
            What have people literally said when they didn't buy?
            Verbatim objections.
            Where do they live online — platforms, creators they follow?
            Why did they pick YOU over everyone else teaching this?