Brand & content direction

You don’t have to design your life around your business. You build the business around the life you want.

ReferenceBrand Kit v2.2
ForThe content team
HoldsMessage, audience, voice, look

Everything a content person or editor needs to make on-brand SCALO content. What we say, who it’s for, how it sounds and looks, and exactly what good looks like — with real examples, layouts and b-roll references. Learn it once, here. No more case-by-case corrections.

Start here · the standard
The content & editing system

The full visual + editing reference. Graphic templates, the editing SOP, caption style, filming direction, b-roll and lifestyle examples, and the brand voice — with real screenshots of what to make. This is what every piece of content is held to.

Graphic templates Editing SOP Caption style Filming direction B-roll & lifestyle Brand voice
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the rest of the section
01
Reference accounts
The six accounts we pull inspiration from — what we take, where to use it, and a link to each.
Open
02
Core message
The line everything ladders back to.
Open
03
Brand tokens
Colours and type, at a glance.
Open