Brand & content direction
brand tokens
The working palette. These are the actual colours in use, nothing more. Drop these hex codes straight into Canva and everything lines up.
Pitch Black
#0E0E0E
Text and dark backgrounds.
Parchment
#EDE0CC
The warm cream. Light backgrounds and graphic cards.
White
#FFFFFF
Clean surfaces, and white text on video footage.
Electric Green
#A8E020
The accent for dark and digital backgrounds only. Never on light. Never a video background.
Dark Green
#5A8000
The same green for light backgrounds only — on parchment, cream or white. Use this wherever electric green would be too bright to read.
That’s the set
Four colours plus the deeper green. The app’s light and dark interface shades (the off-whites and near-blacks you see in the OS) are derived from these for screen UI only — they are not brand colours and do not go in Canva.
type — inter & playfair display
Inter (300–800) for everything. Playfair Display italic (400) as an accent only — sentence case, never uppercase, never on numbers, never as a standalone headline without an Inter pairing.
The life you want
AaLight 300
AaRegular 400
AaMedium 500
AaSemibold 600
AaBold 700
AaExtrabold 800
an accent, never the whole headline
Pairing rule
Playfair italic only ever sits next to Inter, never alone and never over a number. On the core message, “the life you want” is set in Inter, not Playfair — green for emphasis, primary font for the type.