SCALO · Brand & Content Direction

Brand & content direction

reference accounts — inspiration

Six accounts to pull from when you’re stuck or building something new. Not to copy — to study. Each card says what we take from it (the specific element to pull into our content) and where we’d use it, and the name links straight to their Instagram. Open them, scroll, get the feel, then make it ours.

James Smith @jamessmith.business ↗

What we take

His delivery. Straight to the point, talks to people directly, authoritative, no fluff.

Where we’d use it

Talking-head pieces — the model for how Tim speaks to camera.

Open on Instagram

Tom Noske @tomnoske ↗

What we take

His visual style — the closest to the content we already make. The benchmark for our own look and edit.

Where we’d use it

General reference for our reels and overall edit style.

Open on Instagram

Fin Kwong @fin.kwong ↗

What we take

The cinematic shots — the b-roll quality and feel we want.

Where we’d use it

Lifestyle and location b-roll — working abroad, balcony shots, travel.

Open on Instagram

Daan Dreessen @ddaan.ct ↗

What we take

The clean carousels — exactly the carousel style we want.

Where we’d use it

Educational and how-to carousels.

Open on Instagram

Daniel Dalen @danieldalen ↗

What we take

The cinematic shots — high production, filmic grade. The visual ceiling.

Where we’d use it

Hero b-roll and the production bar for filming.

Open on Instagram

Cormac @buildwithcormac ↗

What we take

Shows the machine being built — the systems and the work, not just the lifestyle.

Where we’d use it

Behind-the-scenes “building the business” content — the work that goes in, the process, the systems.

Open on Instagram

Two things to add

Screenshots: drop a profile or example image at screenshots/<name>.png and it replaces the placeholder automatically. The “what we take” notes are Tim’s direction on the specific element to pull from each account.